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"FINALIST: 100 Practical Ways to Improve Customer Experience" is an award-winning business book designed for professionals seeking to elevate their company’s customer-centricity to world-class standards. Winner of the 2019 Business Book Awards in the Sales and Marketing category, FINALIST is an indispensable guide packed with innovative solutions for achieving customer satisfaction and optimizing business processes. If you operate in retail, FMCG, travel, financial services, leisure, food and beverage, or automotive sectors, this book offers essential strategies to stay competitive and agile in today’s fast-evolving marketplace.
Authored by global experts in marketing and customer experience, the book presents one hundred actionable techniques that can be implemented across any business environment. Each method is supported by practical frameworks, guidelines, and tools that ensure your customer remains the central focus at every point in the customer journey— from initial contact through post-sales service. Featuring real-world case studies from industry disruptors like Uber, AirBnB, and Amazon, FINALIST showcases how innovation in customer experience is key to lasting success and sustainable growth.
Technical Specifications:
- Brand: FINALIST
- Model: 2019 Edition
- Origin: United Kingdom
- Page count: 320 pages
- Language: English
- Category: Business & Management, Marketing & Sales
Key Features:
- 100 actionable strategies to improve customer experience
- Real examples and case studies from global brands
- Best practice checklist for optimizing mobile apps
- Ideal for business leaders, marketing professionals, and entrepreneurs
- Up-to-date content reflecting the latest industry trends
Use Cases:
This book is perfect for anyone looking to transform their business, from frontline staff to executives and managers. It is also highly suitable for MBA students seeking a practical understanding of customer-centric business models. Use FINALIST in various environments, including offices, marketing agencies, financial institutions, travel companies, restaurants, and retail stores.
Benefits:
Owning FINALIST empowers you to apply global best practices in customer service, helping you identify and convert business weaknesses into strengths. You’ll gain actionable insights into making the customer your top priority and learn how to innovate solutions that meet customer needs in an increasingly digital world.
Care Instructions:
To preserve the quality of your book, store it in a dry area away from direct sunlight and humidity. Avoid excessive folding or writing on the pages to maintain its value as a long-term reference in your professional library.
Invest in "FINALIST: 100 Practical Ways to Improve Customer Experience" and begin your journey toward transforming customer experience today.
- Model: 2019
- Country of Origin: United Kingdom
- Brand: FINALIST
- Page Count: 320 pages
- Language: English
- Category: Business & Management, Sales & Marketing
- Award: Business Book Awards 2019 - Sales and Marketing Category
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